NFL MVP Josh Allen has signed an endorsement deal with New Balance, leaving Nike. The deal includes funding for Firebaugh community youth sports program. Allen, a Buffalo Bills quarterback, announced the news in a letter to his hometown. Terms were undisclosed. New Balance has also welcomed other big-name athletes to their roster.

Josh Allen, a star QB, has led the Bills to the playoffs for six consecutive years. He recently joined New Balance and Therabody as their first-ever Performance Advisor. New Balance continues to expand its athlete roster, including tennis player Coco Gauff and MLB’s Shohei Ohtani. Allen’s move is seen as a major win for the Massachusetts-based company.

Read more at CNBC: NFL MVP Josh Allen leaves Nike to sign with New Balance