Investors await Nike’s marketing plans as it reports results, recovering under CEO Elliott Hill with a $1.63 billion marketing spend last year. Focus on World Cup campaigns, facing tariffs adding $1 billion in costs. Revenue expected to fall 5%, gross profit margin to shrink by 3.7%. Struggling against rivals like On and Hoka, balancing wholesale and direct-to-consumer strategies. Launches NikeSKIMS with Kim Kardashian’s label.

Read more at Yahoo Finance: Nike marketing plans in focus ahead of crucial year for sports events