Nike and Skims are set to launch their activewear line, NikeSKIMS, after production delays. The new line will feature three core collections and around 40 styles for gym and everyday wear. The partnership aims to attract more female shoppers and compete with brands like Lululemon. Top female athletes will help market the new line. Nike is focusing on both performance and lifestyle to capture a wider market. The partnership will help Nike bring sports and athletes back into its strategy under new CEO Elliott Hill. Skims, valued at $4 billion, will benefit from Nike’s capabilities and gain growth opportunities. NikeSKIMS aims to redefine activewear and set new industry standards.

Read more at CNBC: NikeSKIMS activewear line to launch this week