Prague-based online grocer Rohlik Group is exploring an initial public offering as it expands services to other retailers and sells ad space to food brands. The company’s new platform Veloq offers e-commerce, logistics, and delivery services with a profit margin of 50-60%, above its core business. Rohlik aims for revenue growth of 35% in 2025.

Rohlik, valued at nearly $2 billion, operates in multiple European countries under different brands. The company plans to raise new funding through an IPO or private investors. Rohlik’s retail media business targets to generate 3-5 million euros ($3.51-5.85 million) in revenue by 2025. Retail media market in Europe set to grow to over 30 billion euros by 2028.

The company sees opportunities for acquisitions in Germany after buying baby food manufacturer Topfer. Rohlik aims to expand further in the region and capitalize on the online grocery market. With a focus on customer acquisition and revenue growth, Rohlik is positioning itself for success in the competitive European market.

Read more at Yahoo Finance: Online grocer Rohlik bets on services, advertising as it mulls IPO