Starbucks is launching protein-packed cold foam and lattes on Sept. 29 to cater to consumers’ protein obsession. Recent data shows a third of U.S. consumers love high protein, up from 24% three years ago. The protein cold foam will come in flavors like banana, vanilla, and pumpkin. The chain’s grande-sized protein latte will deliver 27 to 36 grams of protein.

Starbucks’ protein cold foam and lattes aim to resonate with customers as the company modernizes its menu. Since launching cold foam in 2018, it has become a popular modification for drinks. The protein lattes will feature protein-boosted milk made daily by baristas. Customers can expect innovative flavors and customization options in the future.

Following a record-breaking sales week, Starbucks is introducing new protein-packed beverages to keep up the momentum. CEO Brian Niccol’s focus on improving the customer experience and menu offerings has contributed to Starbucks’ success. The protein cold foam and lattes are part of the company’s commitment to innovation and meeting consumer preferences.

Read more at CNBC: Starbucks to launch protein-packed cold foam, lattes Sept. 29