StubHub Holdings Inc. is gearing up for a US initial public offering, looking to raise $851 million by expanding beyond secondary ticket sales to primary sales. The company sees a $153 billion opportunity in direct ticket sales, emphasizing growth potential and long-term profitability.

Despite high demand for its offering, StubHub faces challenges such as heavy spending on sales and marketing, impacting profitability. The company’s Ebitda margins have declined in recent periods, falling from 26% in 2023 to 12% in the first half of 2025. Analysts question its ability to meet long-term profitability targets.

Read more at Yahoo Finance: StubHub IPO Puts Direct Ticket Sales Plan in the Spotlight