Tealium has been recognized by Snowflake as a “One to Watch” in the Activation and Delivery for Owned Channels category. The Modern Marketing Data Stack Report highlighted technologies adopted by over 11,100 Snowflake customers, showcasing how AI, privacy, and data gravity are transforming martech and adtech.

Tealium’s bi-directional connectivity with Snowflake, including the Snowpipe Streaming API and Snowflake Data Source integrations, allows marketers to deliver real-time customer engagement data seamlessly. This partnership empowers marketers to activate high-quality, privacy-compliant customer data for advanced analytics and personalized experiences.

Rohrman Auto Group partnered with Tealium and Snowflake to unify fragmented customer data, resulting in improved personalization and operational efficiency. Spark New Zealand transformed its marketing strategy into a real-time, AI-powered data engine, generating millions in incremental revenue with the help of Tealium and Snowflake.

Legal & General, a leading UK financial organization, integrated Tealium’s CDP with Snowflake’s AI Data Cloud, resulting in a 54% increase in call-to-lead conversions. Tealium and Snowflake enable brands to activate privacy-first engagement across channels, accelerating ROI, increasing conversions, and building a foundation for scalable, AI-powered marketing.

Tealium will sponsor seven Snowflake World Tour events across various locations to showcase the latest innovations driving business transformation with data and AI. Organizations can unlock the full value of their customer data by leveraging Tealium and Snowflake for real-time data collection, unification, and activation, enabling personalized experiences and AI-driven insights at scale.

For the latest company news, visit Tealium’s Newsroom. Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in crucial moments. With over 1,300 built-in connections and a real-time CDP, Tealium accelerates operating performance, enhances customer experiences, and drives better outcomes while ensuring global data compliance.

Read more at GlobeNewswire: Tealium recognized in Snowflake’s Modern Marketing Data