The Gap, Inc. (NYSE: GAP) announced its strategic expansion into beauty and accessories on September 4, aiming to become a high-performing house of iconic American brands. The company sees a significant opportunity in the beauty and personal care market, starting with a test-and-learn expression at Old Navy in the fall.

In 2026, The Gap, Inc. (NYSE: GAP) plans to scale its Old Navy beauty business and introduce brand-right expressions across its portfolio. The company exceeded profit expectations in Q2 2025, with net sales of $3.7 billion, net income of $216 million, and diluted EPS of $0.57. FY 2025 is expected to see 1% – 2% net sales growth.

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Read more at Yahoo Finance: The Gap (GAP) Announces Strategic Expansion into Beauty and Accessories