Hollywood is capitalizing on video game franchises, with hits like “The Super Mario Bros. Movie,” “A Minecraft Movie,” “Fallout,” and “The Last of Us.” Paramount announced a live-action “Call of Duty” movie and deals for adaptations of “Street Fighter,” “Elden Ring,” and more. Video game films are gaining traction and drawing in audiences.

Past video game adaptations struggled until 2019’s “Pokémon Detective Pikachu” and Paramount’s “Sonic the Hedgehog” changed the game, becoming box office hits with positive ratings. “The Super Mario Bros. Movie” and “A Minecraft Movie” shattered records, grossing over $1 billion globally each. Video game films are now more successful and well-received.

Advancements in CGI technology have improved worldbuilding in video game adaptations, focusing on story development. Studios are engaging with a large audience of gamers, Gen Alpha, Gen Z, and Millennials. Video game films are attracting younger audiences to theaters and revitalizing the box office, offering a new frontier for the industry to explore and thrive in.

Read more at CNBC: The next frontier of Hollywood IP harvesting