American Eagle Outfitters saw a 19.8% rally in August and further gains in September following a controversial ad campaign featuring Sydney Sweeney and a collaboration with Travis Kelce, who recently got engaged to Taylor Swift. President Trump’s endorsement and positive feedback boosted stock prices, leading to increased customer interest and sales projections in upcoming quarters.

Despite recent gains, American Eagle’s stock is up only 12.8% for the year and remains below levels from a year ago. The company reported a 1% decline in sales in its second-quarter earnings, but management anticipates a return to positive low single-digit comparable store sales in Q3 and Q4. The impact of the Sweeney and Kelce campaigns validates the positive outlook.

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Read more at Yahoo Finance: Why American Eagle Outfitters Rallied in August