GlobalData’s survey shows that price and response speed are crucial for insurers to attract business. The 2025 UK Commercial Insurance Broker Survey reveals that 28.4% prioritize price, while 8.8% value response time. Aviva’s partnership with ICE Insurtech exemplifies how digital transformation can cut costs, improve efficiency, and lower premiums for customers. Insurers must adapt to survive and thrive in the evolving landscape.

Read more at Yahoo Finance: Aviva’s digital transformation leads to lower customer premiums