Beyond Meat Inc. saw its stock plummet over 48% after announcing a debt swap that will dilute shareholders. The company expects to issue 316 million new shares, reducing leverage. Wall Street analysts are negative on the stock, with no buy ratings and sales falling about 20% last quarter to $75 million.

Once valued at over $14 billion, Beyond Meat has struggled as consumers are put off by high costs, taste, and excessive processing. The stock now has a market cap of just under $80 million, down more than 70% this year. Faux-protein companies are shutting down as popularity wanes.

The debt swap may give Beyond Meat some breathing room, but the substantial shareholder dilution is a concern. Weak demand for plant-based meat in the US, the company’s biggest market, has led to shrinking sales. Analysts see little to drive enthusiasm about the business’s momentum.

Read more at Yahoo Finance: Beyond Meat Plummets After Debt Swap Massively Dilutes Shareholders