Macy’s new CEO, Tony Spring, is making significant changes to revamp the department store chain. With a focus on improved customer service, visual merchandising, and adding new brands, Spring aims to elevate the shopping experience at Macy’s. The company’s performance has been suffering for years, with declining sales and scores. However, recent efforts seem to be paying off, with the last quarter showing the best comparable sales performance in 12 quarters. Spring’s strategy includes reducing the number of stores to focus on quality over quantity.

To achieve success, Spring believes a cultural reset is necessary to align the workforce with his vision. Despite Macy’s deep-rooted history and iconic status, the brand has struggled to adapt to changing consumer preferences, leading to years of poor performance. Spring’s approach involves returning to the basics of retail, focusing on customer experience, and enhancing product presentation. Positive signs of improvement have emerged, but there is still work to be done to fully restore Macy’s reputation and attract more customers back to the brand.

Read more at Yahoo Finance: Can Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change