Deckers Brands saw shares drop over 12% after trimming sales guidance for Hoka and Ugg due to tariff concerns. Hoka expected to grow by a low-teens percentage while Ugg is expected to grow in the low to mid-single digits. Tariff impacts on demand are becoming clearer, with a possible $150 million cost this fiscal year. CEO remains confident in long-term trajectory of brands despite slowdown fears. Revenue guidance for fiscal 2026 falls short of analysts’ expectations.
Read more at CNBC: Deckers stock sinks on outlook worries over Hoka, Ugg growth
