Coinbase CEO Brian Armstrong plans to move a startup’s journey onto the blockchain, from incorporation to public trading. Startups can raise capital instantly through onchain smart contracts, eliminating the need for banks and lawyers. Armstrong envisions a more efficient and transparent capital formation process that benefits both founders and investors.

Coinbase recently acquired fundraising platform Echo to facilitate onchain fundraising. The company aims to integrate Echo with its ecosystem, providing founders access to a global investor base and over half a trillion dollars in custody assets. This move is expected to accelerate fundraising opportunities for startups and make the process more streamlined.

Coinbase is collaborating with US regulators to broaden access to onchain fundraising, aiming to include retail investors who are currently excluded by accredited investor rules. The company is focused on finding a balance between consumer protection and accessibility to early-stage opportunities. Coinbase shares ended Friday up by around 10%.

JPMorgan Chase upgraded Coinbase to “Overweight” last week, highlighting the growth potential of its Base network and revised USDC rewards strategy. Analysts estimate a $12 billion to $34 billion market opportunity with a potential Base token launch, valuing Coinbase’s share between $4 billion and $12 billion. This move is expected to capture more value from the platform’s expansion.

Read more at Cointelegraph: Entire Startup Lifecycle to Move Onchain