House of Doge, backed by the Dogecoin Foundation, has gone public to boost the token’s adoption in traditional commerce. It will soon trade on Nasdaq through a reverse takeover by Brag House Holdings, which surged 43% recently.

The move is supported by corporate leaders like Elon Musk’s lawyer Alex Spiro. House of Doge aims to make Dogecoin a dominant payment method by accessing capital as a publicly traded company.

House of Doge plans to scale global payment rails for Dogecoin on a quicker timeline with increased access to capital. Since its founding, it has launched ventures to increase Dogecoin’s exposure to traditional finance and mainstream consumers.

The company is a key partner behind CleanCore, a Dogecoin treasury trading on NYSE, and has filed for a Dogecoin ETF expected to be approved later this year. It’s also working with 21Shares and Robinhood to develop Dogecoin yield products.

Backers of House of Doge include former Texas Governor Rick Perry, the Steinbrenner family, X personality Mario Nawfal, and NHL players like Tyler Seguin. The company plans to tokenize elements of mainstream culture, starting with sports.

House of Doge will pursue its sports-related ambitions more aggressively as a publicly traded company. Founder Andy DeFrancesco believes going public will enable the company to achieve these goals in a way that was not possible when privately held.

Read more at Yahoo Finance: House of Doge Goes Public in Latest Play to Boost Dogecoin TradFi Adoption