Affirm Holdings (AFRM) garners investor interest with strong earnings and BNPL focus. Expanded Alphabet partnership integrates BNPL tech with digital commerce. AFRM’s strategic moves align with payment protocol goals. AFRM’s stock has rebounded remarkably, up 62% in 52 weeks. AFRM trades at a premium, with a $22.1 billion market cap.

Q4 2025 earnings show Affirm’s profit turnaround, with EPS of $0.20 and revenue of $876.4 million, up 33% YOY. GMV surges 43% to $10.4 billion, driven by merchant base and installment products. Full-year 2025 revenue hits $3.2 billion, with GMV at $36.7 billion. Analysts predict strong growth for fiscal 2026 and 2027.

Rothschild Redburn upgrades AFRM stock to “Buy,” citing U.S. success and international expansion potential. Some analysts remain cautious, with BTIG reiterating a “Neutral” rating. Wall Street consensus leans towards a “Moderate Buy,” with an average price target of $96.75, suggesting 34% upside. AFRM’s high target price hints at a potential 60% rally.

Read more at Yahoo Finance: If You Buy This Fintech Stock Now, Will You Be Paying for It Later?