Criteo S.A. and DoorDash, Inc. have entered a new multi-year partnership to expand retail media access. Criteo will work with DoorDash’s U.S. ad sales team to scale media placements and explore deeper integration of their advertising technologies. The goal is to capitalize on the growth of retail media and provide new ways for brands to reach consumers near the point of purchase.

Advertisers partnering with Criteo will have access to DoorDash’s ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands. They will also be able to utilize off-site channels such as display, video, search, and social. This partnership aims to help advertisers reach consumers more effectively and drive measurable sales.

Stephen Howard-Sarin, Managing Director of Retail Media Americas at Criteo, expressed excitement about the partnership and the opportunities it presents for advertisers and retailers. He highlighted the importance of delivery in the consumer journey and DoorDash’s role as a key destination for convenience, grocery, and alcohol brands. The partnership will help drive sales, influence trips, and streamline retail media buying.

John Roswech, Head of Business for Symbiosys at DoorDash, emphasized the goal of building an ad platform that enables all businesses to grow on DoorDash and beyond. Criteo was chosen for its strong relationships with brands and agencies in grocery, convenience, and retail categories. Together, they aim to expand opportunities for brands to engage customers at relevant moments.

In premarket trading, CRTO shares were up by 2.78% to $22.15, while DASH shares were up by 0.53% to $272.67. This partnership between Criteo and DoorDash aims to revolutionize retail media access and provide new advertising opportunities for brands to reach consumers effectively.

Read more at Yahoo Finance: New DoorDash-Criteo Deal Lets Brands Target Shoppers Like Never Before