Peloton is relaunching its product assortment with commercial equipment and higher prices to reignite growth before the holiday season. The revamped lineup features improved audio, processors, and WiFi, along with AI-powered tracking cameras and hands-free control. The company is focusing on a mix of cardio and strength to attract a wider range of members.

The relaunch is Peloton’s first since its founding, following years of fixing cost structures and financial issues. The company is now generating free cash flow and hopes the new product lineup will drive sales growth. Prices for hardware and subscriptions will rise, with improvements to address common complaints with the original machines.

Peloton’s new commercial equipment line, the Pro Series, includes more durable versions of its existing hardware for small gyms like hotels and corporate wellness centers. The company is aiming to expand its commercial business through partnerships and a more comprehensive lineup of equipment. The new commercial unit combines Peloton’s offerings with Precor, the fitness equipment company it acquired in 2020. Peloton’s commercial unit saw year-over-year growth despite overall revenue decline. Camp Sanders shared that the commercial sector is becoming more integral to the company’s revenue. Peloton equipment in hotels serves as a crucial marketing tool, introducing consumers to the brand. The company aims to expand its commercial presence to further boost consumer engagement.

Read more at CNBC: Peloton revamps equipment, raises prices ahead of holidays