Prada Group achieved 4 billion euros in sales in the first nine months of the year, reflecting 19 consecutive quarters of growth, with revenues up 6 percent to 4.07 billion euros. CEO Andrea Guerra cited solid performance against tough comps and a focus on attracting and pleasing clients.
Chairman Patrizio Bertelli praised the group’s growth streak, emphasizing the strength of their brands and strategy. Prada’s retail sales declined 1.6 percent to 2.53 billion euros, while Miu Miu saw a 41 percent increase to 854 million euros, contributing 32 percent to total sales.
Guerra highlighted Prada’s “resilient” performance, noting a steady improvement despite traffic challenges. Miu Miu’s sales soared 41 percent to 854 million euros, with a 29 percent increase in the third quarter. Both brands saw growth in their leather goods categories.
Group retail sales in Asia-Pacific rose 7 percent to 1.21 billion euros, with a 10 percent increase at constant exchange rates. Consumer spending plateaued in China, but showed positive signs in Europe. The Americas saw a sequential acceleration in retail sales, growing by 11 percent to 637 million euros. The region saw a 15 percent increase, with Japan up 2 percent to 474 million euros. Guerra highlighted resilience and aggressive changes leading to solid growth. The Middle East also grew by 18 percent. Guerra discussed new collections and future novelties, expressing commitment to creativity and innovation in the industry.
Prada Paradigme men’s scent, fronted by Tom Holland, was launched. Guerra addressed potential acquisitions and partnerships in the beauty market, emphasizing the success of the group’s recent fragrance launches with L’Oréal. He expressed satisfaction with the partnership and highlighted future growth opportunities in the luxury sector.
Guerra clarified the status of the Versace deal, stating it is not yet closed. He discussed the group’s partnership with EssilorLuxottica and their commitment to innovation and future launches. Guerra emphasized maintaining solid pricing strategies and focusing on high-end products, such as the successful high jewelry collection, “Couleur Vivante.”
Overall, Guerra expressed optimism for the industry, expecting more traffic and growth in the coming months. He stressed the importance of authenticity, creativity, and cultural heritage in navigating industry trends. The group remains committed to creativity, innovation, and delivering quality products to meet consumer demands at various price points. Italian luxury brand Valentino plans to tour its latest collection in major cities over the next few months. Price increases in 2026 will follow previous patterns. Exchange rates negatively impacted group revenues by 260 basis points in the first nine months. Retail channel saw a 6 percent increase to 3.64 billion euros. Wholesale revenues rose 3 percent to 322 million euros.
Read more at Yahoo Finance: Prada Group CEO Andrea Guerra on Potential Growth as Sales Top 4B Euros