ASOS expects adjusted EBITDA to be at the lower end of GBP 130-150 million range, leading to a 9.9% decline in shares. Despite efforts to improve, soft demand continues to impact the company. ASOS successfully restructured its balance sheet, reduced costs, and improved profitability with a 60% increase in adjusted EBITDA and 30% in profit per order. Analysts view ASOS shares as undervalued, operating at a structural disadvantage but showing positive developments in gross profit margins and profit per order. Results exceeded expectations with higher sales than anticipated and progress in cost reductions for 2025.

Read more at Morningstar: Sales Outlook Disappoints as Consumer Demand Remains Soft