Starboard Value CEO Jeff Smith suggested that Tripadvisor should consider selling its restaurant booking platform TheFork and possibly the entire company to improve revenue growth. The company allows customers to find and review hotels, book tours through Viator, and reserve restaurants through TheFork. Smith believes selling TheFork could be lucrative, with potential to sell the entire company. Starboard has been engaging with Tripadvisor for weeks, pressing for change after acquiring a 9% stake earlier this year. Smith noted Viator’s potential for growth in the travel industry and sees cost-saving opportunities to transform Tripadvisor.

Read more at Yahoo Finance: Starboard’s Smith says Tripadvisor should consider selling its restaurant booking platform