T-Mobile CEO Mike Sievert will step down on Nov. 1, with Srini Gopalan taking over as CEO to push T-Mobile towards becoming a “digital-first” company. Internal documents reveal plans to make customers 100% dependent on the T-Life app by January 2026, with late fees increasing to $10. T-Mobile will end its JUMP! On Demand program on Dec. 1, allowing customers with leases ending after Dec. 2 to keep devices. T-Mobile aims to focus on its Purchase Option Installment Plan, allowing customers to pay off leased phones in nine-month installments. T-Mobile’s decision to end JUMP! On Demand comes after a customer loss increase and several price hikes for older phone plans. Despite customer loss, Wells Fargo analyst Eric Luebchow notes T-Mobile’s strategic advantage in wireless network performance compared to Verizon and AT&T. Luebchow emphasizes T-Mobile’s ability to maintain its leadership position in postpaid subscriber growth and grow market share against its competitors.
Read more at Yahoo Finance: T-Mobile to discontinue convenient customer perk after 10 years
