Toncoin (TON) has surged by over 4.5% in the past 24 hours, with a 20% increase in trading volume, potentially becoming the next big crypto. The TON Foundation appointed Gerardo Carucci as Chief Marketing Officer to strengthen the global brand presence.

Carucci, with experience at Apple and Nike, will focus on global brand strategy and positioning TON as the financial backbone of Telegram. He aims to intersect community, commerce, and culture on the platform, presenting opportunities for global impact.

Telegram founder Pavel Durov continues to support Bitcoin as the ultimate store of value, predicting its rise to $1 million. He believes in TON as a scalable blockchain for hundreds of millions of Telegram users through shardchain technology.

Originally facing regulatory hurdles in the US, TON has been revived as The Open Network, powering daily NFT trading volumes within Telegram. It remains central to Durov’s vision of integrating blockchain into everyday digital life.

Toncoin is consolidating within a descending triangle pattern, trading at $2.72. A breakdown below $2.67 could expose TON to downside targets around $1.80-$2.00. Breaking above $3.20 could trigger a bullish reversal, with upside targets around $5 and a potential move to $8 with the new executive addition’s success.

Read more at Yahoo Finance.: TON Foundation Brings Former Nike, Apple Exec as Marketing Chief