The Trade Desk and DIRECTV are teaming up to create a custom version of Ventura TV OS that integrates DIRECTV’s streaming user interface. This version of Ventura will allow easy deployment by third-party TV manufacturers, retailers, and hospitality partners. Viewers will have access to free ad-supported content and streaming apps from the Ventura TV OS app store through DIRECTV’s interface. Ventura aims to provide a transparent streaming ecosystem for OEMs, advertisers, and media publishers. Consumers will be able to watch MyFree DIRECTV, DIRECTV’s free ad-supported streaming television service.

Read more at Nasdaq: Trade Desk, DIRECTV To Develop Custom Version Of Ventura TV OS