Amazon’s advertising business is rapidly growing, becoming a significant revenue source alongside AWS. Q2 revenue hit $15.7 billion, up 23% from last year. The company’s unique ad offerings leverage data and shopper intent, with Prime Video ads and connected TV partnerships expanding reach. Advertising adds high-margin revenue critical for Amazon’s profit growth strategy.

Read more at Nasdaq.: Understanding This Quiet Yet Powerful Catalyst for Amazon Stock Is Key to the Bull Thesis (Hint: It’s Not AWS)