Restaurant operators in the US are prioritizing profitability and guest demand amidst rising costs and workforce challenges. Toast’s survey shows 40% focusing on increased profitability and 29% on boosting customer traffic. Inflation, marketing, and hiring are top operational hurdles. Almost half plan to raise menu prices if inflation persists.

Labor pressures have intensified, with 41% reporting hiring challenges. Operators are focusing on staff efficiency and retention strategies. AI is embraced, with 86% comfortable using it and 81% planning to increase its use. The survey collected responses from 712 restaurant decision-makers operating 16 or fewer locations across the US.

In December 2024, Toast expanded its alliance with Uber Technologies to help US restaurants lower delivery fees and extend service radius. “US restaurateurs shift focus to profitability as inflation bites” was originally published by Verdict Food Service.

Read more at Yahoo Finance: US restaurateurs shift focus to profitability as inflation bites