Walmart partners with OpenAI to allow customers to shop through ChatGPT’s AI chatbot. Shares rise 5% to $107.21. Walmart utilizes AI tools like ‘Sparky’ for product suggestions. The move aims to compete with Amazon’s Gen AI-powered shopping assistant, Rufus. OpenAI also partners with Etsy and Shopify. ChatGPT referrals account for 15% of Walmart’s total traffic in September.

Read more at Yahoo Finance: Walmart partners with OpenAI for ChatGPT shopping feature