Asset managers are drawn to the Middle East for its wealth, but relationships are key. Funds pitch strategies to sovereign wealth funds and family offices in countries like the UAE. Operating in the Gulf differs from the West, emphasizing relationships over flashy presentations. Hedge funds are opening offices in Abu Dhabi and Dubai for growth potential and employee preferences. Physical offices are not required to attract capital from sovereign wealth funds. To succeed in the Middle East, physical presence, patience, flexibility, and humility are crucial, along with a cultural understanding.

Read more at Yahoo Finance: What it’s like to fundraise and invest in the Middle East