On Friday, niche video streaming service and cloud computing company Rumble (NASDAQ: RUM) saw its stock surge almost 16% higher after announcing a business tie-up in the artificial intelligence (AI) space. The partnership with Perplexity AI will enhance search functions on Rumble’s web portal and introduce a new subscription service. The collaboration aims to improve content discoverability for creators and viewers in a crowded media landscape. Although financial details were not disclosed, the gradual integration of AI technology could enhance Rumble’s competitive edge and user experience, making it more appealing to the public.

Read more at Nasdaq: Why Rumble Stock Powered to a Nearly 16% Gain Today