Adler’s Jewelry, known as the “Tiffany’s of the South,” is closing after 127 years. Owner Coleman E. Adler II decided to retire, marking the end of a five-generation family business. The stores in New Orleans are holding a retirement sale until all inventory is sold. Many long-standing businesses have faced bankruptcy or closures, like Brooks Brothers and Lord & Taylor.

Legacy brands that reach 100 years often have a clear set of values, consistent messaging, and consumer trust. Adler’s Jewelry, founded in 1898, exemplified these traits over its 127-year history. The company was a regional Tiffany & Co. dealer and a staple in the New Orleans community. Its closure marks the end of an era for the iconic jewelry chain.

Despite its rich history and community impact, Adler’s Jewelry will close its doors after selling off its inventory. The decision to retire comes after over a century of serving customers in New Orleans. The storewide retirement sale offers customers the chance to purchase items at significant discounts before the chain’s closure.

Read more at Yahoo Finance: 127-year-old jewelry chain closing forever, no bankruptcy