AMD plans to increase the price of Radeon GPUs by 10% in early 2026, following a successful 2025. CEO Lisa Su noted high demand, especially for AI, which is driving the decision. Nvidia faces similar supply issues but is delaying new launches to maintain prices in a tight memory market.

DRAM and VRAM prices are soaring, impacting AMD’s ability to keep GPU prices low. A 10% price hike is expected in 2026 due to rising costs. This will affect gamers and PC builders, who will see higher prices at the register. Nvidia is also navigating supply challenges and avoiding price reductions.

By the end of 2025, DRAM contract prices had tripled from the previous year, impacting GDDR6 prices. The next-gen GDDR7 pipeline remains tight, affecting current-gen parts. Consumers can expect higher prices in 2026 based on material costs. AMD and Nvidia are adjusting pricing strategies to offset rising memory costs.

AMD’s GPU move to increase prices by 10% in early 2026 is a response to surging memory prices. Contract prices for DRAM have tripled, while GDDR6 prices rose by 33% to 43% in 2025. The Radeon RX 9070 XT, previously priced at $599, will likely see a bump to the mid-$600s.

The rise of AI is impacting consumer technology, with GPUs being the first to see price changes due to high demand for memory. Investors should monitor how quickly gaming memory costs decrease compared to AI. The market is shifting towards reflecting true material costs, rather than past pricing trends.

Read more at Yahoo Finance: AMD plans frustrating GPU chip change