e.l.f. Beauty shares plummeted after the company’s guidance fell far below expectations, attributed to tariff pressure. Despite this, the long-term prospects for the company appear promising. The stock is down over 40% for the year, prompting questions on whether it presents a buying opportunity. For fiscal year 2026, revenue is projected to grow 18% to 20%, with adjusted EPS between $2.80 and $2.85, lower than the previous year. The company expects growth from the acquisition of Rhode and plans to increase marketing spending. Management remains optimistic about the company’s potential for growth and innovation.

Read more at Yahoo Finance: e.l.f Beauty Shares Plunge. Should Investors Buy the Stock on the Dip or Stay Away?