Apple’s share prices rose for the fifth consecutive month in October 2025. Preorder sales for the new iPhone 17 series shattered records globally, with the iPhone 17 Air model making its debut this year. Consumer interest in the series is high, especially in the U.S.

Sales of the iPhone 17 series in China exceeded expectations, with the standard model being the best seller. In the U.S., consumer excitement for the iPhone 17 Pro is higher than the previous generation. The new models offer enhanced features at similar prices to the previous year’s models.

Apple’s stock has seen a significant surge, climbing 16% in October alone and reaching an all-time high of $285. Anticipation around the iPhone 17 series has been a driving force behind the bullish momentum. With Black Friday and the holiday season approaching, further growth is expected.

Investors are eyeing Apple’s performance during the holiday season, as the company historically sees stock price increases in the last two months of the year. The iPhone 17 series is expected to drive sales, potentially leading to a new record high for Apple’s stock. Long-term investors may consider waiting until January to capitalize on potential post-holiday season price drops.

Is Apple a good value buy right now? Short-term investors may find opportunities ahead of the holiday season, while long-term investors might benefit from waiting until early 2026. The Motley Fool Stock Advisor team has identified potential high-growth stocks for investors to consider, offering insights into market trends and investment opportunities.

Read more at Nasdaq: Is Apple Stock Set to Soar After Promising Consumer Sentiment?