James Miller has been appointed as Liquid Fleet’s Sales and Marketing Director, aiming to grow the fleet size from 3,000 to 5,000 vehicles in five years with 35% annual growth. Miller’s background includes corporate leasing, rental, and fleet electrification, aligning with Liquid Fleet’s ESG goals and customer service focus.

Miller’s priorities include expanding the sales team and adding a digital marketing specialist to support nationwide coverage. Liquid Fleet will continue offering 6-12-month leases, salary sacrifice, and short-term cover, while focusing on personalized customer service tailored to mobility needs. The company’s move to larger premises in Telford enhances facilities for staff and partners.

Managing Director Ismael Aumeerally highlights Miller’s expertise in corporate rental and leasing as crucial for supporting customers transitioning to electric vehicles. The appointment reflects Liquid Fleet’s commitment to growth and ESG objectives, coinciding with the relocation to Telford for improved geographic support and enhanced facilities.

Read more at Yahoo Finance: Liquid Fleet appoints James Miller to lead sales and marketing strategy