McDonald’s CEO focuses on value, brings back Snack Wrap at $2.99, adds more Value Meals globally. Sales growth of 6% in Q2, 4% comparable sales growth despite industry challenges. Chain doubles down on value, addresses penny shortage by rounding cash payments to nearest nickel. Customers demanding value, 80% view fast food as luxury. McDonald’s introduces Extra Value Meals, special deals like $2 McCrispy Sandwich for National Fried Chicken Sandwich Day. Analysts see value as core to McDonald’s success. CEO promises continued focus on value, working on long-term solutions for pricing. Special deals vary by location, including $5 Meal Deal and Buy One, Add One for $1. Source: TheStreet.

Read more at Yahoo Finance: McDonald’s quietly makes major pricing change, adds value meals