Marketing leaders acknowledge the transformative potential of AI, but only 15% believe it allows for high-value work. Despite 7 in 10 organizations using Gen AI, just 7% see improved marketing effectiveness. Only 18% strongly believe they personalize customer interactions effectively. With less than 40% of CMOs controlling martech budgets, collaboration with CIOs is essential for AI-driven outcomes. Tightening budgets, declining influence, and limited martech ownership challenge CMOs. While Gen AI is gaining traction, only 15% of marketing leaders automate low-value tasks, hindering innovation and customer connection. Collaboration between marketing and technology is crucial for leveraging AI effectively.

Read more at GlobeNewswire: Nearly 70% of marketing leaders agree agentic AI will be