Netflix reported that ads on its platform now reach over 190 million monthly active viewers globally, a new metric focusing on people instead of accounts. The company has expanded into advertising and video games, though these areas have not contributed significantly to revenue. Netflix is now using dynamic ad insertion for live streaming, with plans to scale the offering in 2026. Co-CEO Greg Peters stated that Netflix had its best ad sales quarter ever in the third quarter, with ad revenue set to more than double this year. The company sees advertising as a growth opportunity alongside its subscription revenue.

Read more at Yahoo Finance: Netflix institutes new viewer-based metric as ads reach 190 million viewers worldwide