South Korea’s Everland park sees massive crowds as the “KPop Demon Hunters” craze takes off, boosting the $10 billion K-pop industry.

Netflix’s collaboration with Everland for a themed zone based on the hit film has been a huge success, with the movie becoming the most popular on the streaming platform.

The success of “KPop Demon Hunters” has led to over 325 million views on Netflix, as well as consumer product deals with Hasbro and Mattel for toys and merchandise.

K-pop has become a global phenomenon, with artists like PSY and BTS achieving international stardom and record-breaking success.

The rise of “KPop Demon Hunters” has not only impacted the music industry, but also investor interest in South Korea’s major K-pop companies.

The success of the film has also led to increased international consumption of Korean cosmetics and food products, with potential easing of Chinese restrictions on Korean cultural exports.

Speculation is high that China may soften restrictions on Korean cultural exports following positive talks between the countries’ presidents.

Read more at CNBC: Netflix ‘KPop Demon Hunters’ boosts Korean music, politics