Paramount, Comcast, and Netflix are gearing up to submit bids for Warner Bros. Discovery, according to a report from the Wall Street Journal. The bidding war for the media giant is expected to be intense, as all three companies look to expand their content offerings and reach a wider audience. The move comes as the media industry continues to consolidate, with major players looking to acquire new assets to stay competitive.

Read more at Investing: Paramount, Comcast and Netflix prepare bids for Warner Bros. Discovery – WSJ