Pinterest (PINS) Achieves Record Revenue and User Growth
Key Points
- Revenue: $1.05 B (+17% YoY; +16% cc)
- GAAP Net Income: $92 M (up 201% YoY)
- Non-GAAP Net Income: $263 M (+18% YoY)
- Adjusted EBITDA: $306 M (+24% YoY; 29% margin)
- Free Cash Flow: $318 M (+30% YoY)
- Global MAUs: 600 M (+12% YoY; record high)
- ARPU (Global): $1.78 (+5%)
Quarter Highlights
- Regional Revenue:
- U.S. & Canada $786 M (+9%)
- Europe $193 M (+41%)
- Rest of World $70 M (+66%)
- User Metrics: 12% YoY increase in global monthly active users (MAUs), led by 16% growth in the Rest of World region.
- Profitability: Net income margin expanded to 9% from 3% a year earlier.
- Operating Cash Flow: $322 M, up 30% YoY.
CEO Statement and Outlook
“Our investments in AI and product innovation are paying off,” said CEO Bill Ready. “We’ve become a leader in visual search and have effectively turned our platform into an AI-powered shopping assistant for 600 million consumers. Global advertisers increasingly rely on Pinterest as a go-to search platform to reach customers and drive sales.”
Guidance (Q4 2025):
- Revenue expected between $1.31 B – $1.34 B (+14–16% YoY)
- Adjusted EBITDA projected at $533 M – $558 M
Financial Summary
| Metric | Q3 2025 | Q3 2024 | YoY Change |
|---|---|---|---|
| Revenue | $1.05 B | $898 M | +17% |
| Net Income (GAAP) | $92 M | $31 M | +201% |
| Non-GAAP Net Income | $263 M | $223 M | +18% |
| Adjusted EBITDA | $306 M | $247 M | +24% |
| Free Cash Flow | $318 M | $244 M | +30% |
| MAUs (Global) | 600 M | 537 M | +12% |
| ARPU (Global) | $1.78 | $1.70 | +5% |
Capital Return
Pinterest repurchased $197 M of Class A common stock during Q3 2025, bringing year-to-date repurchases to $425 M.
Key Takeaways
- Pinterest posted record user growth and broad-based revenue acceleration, especially in Europe and emerging markets.
- Margins expanded as scale and ad efficiency improved.
- AI-driven personalization and shopping tools are central to growth strategy and monetization.
- Q4 guidance implies sustained double-digit growth with continued operating leverage.
