Robinhood Markets introduces cash delivery service through partnership with Gopuff, offering customers the option to have cash brought to their door. The feature, aimed at younger investors, is part of Robinhood’s move to provide unconventional banking services. Customers must be Robinhood Gold members with direct deposits set up.

Cash delivery is part of Robinhood’s strategy to offer luxury perks typically reserved for high-end clients, including discounted helicopter rides and access to the Met Gala. The service is already available in New York and will expand to major cities. Executives aim to eliminate the need for bank visits by delivering cash directly to customers’ homes.

Despite the digital age favoring electronic payments, Robinhood believes cash delivery can revolutionize banking habits. The service is intended to make traditional bank visits obsolete, aligning with the trend of home delivery for various goods and services. Customers must verify their identity and receive cash directly from the delivery driver.

Robinhood and Gopuff address security concerns with cash delivery by requiring customers to present a verification code and directly receive cash from the delivery worker. The service aims to provide convenience and safety for customers, similar to the delivery of other household items by Gopuff. The sealed bags of cash will be indistinguishable from other products.

Robinhood’s cash delivery is just one example of the company’s willingness to innovate and push boundaries in financial services. This year, the platform expanded event contracts, allowing users to bet on entertainment, politics, and sports. The move, in partnership with Kalshi, has sparked debate over the line between investing and gambling.

Read more at Yahoo Finance: Robinhood Offers to Bring Cash to Your Doorstep, for a Fee