State Street recently removed the SPDR name from 15 funds and replaced it with State Street. The change follows a broader rebranding earlier this year. The company aims to create clarity around the brand, according to Allison Bonds Mazza, head of US Wealth at State Street Investment Management.

State Street is the third-largest ETF issuer by assets, with $1.8 trillion across 175 US products. The company brought the first US ETF to market in 1993. State Street plans to roll out 401(k)-friendly mutual fund share classes of its ETFs, expanding distribution opportunities for popular, low-cost retail strategies currently available only as ETFs.

In 2007, State Street renamed its streetTracks line of ETFs under the SPDR name to make the products more identifiable with the company. SPY, the company’s largest ETF, was not affected by recent name changes. However, its cousin, the State Street SPDR Portfolio S&P 500 ETF (SPYM), was impacted.

SPY has seen over $20 billion in net outflows year to date, while SPYM has brought in $30 billion. Despite SPY’s outflows, rivals like iShares Core S&P 500 ETF (IVV) and Vanguard S&P 500 ETF (VOO) have attracted new money. Bonds Mazza noted that SPYM charges 2 basis points compared to SPY’s 9, catering to a different use case.

Read more at Yahoo Finance: State Street Renames Dozens of ETFs Ahead of 401(k) Play