American consumers are returning to malls in October 2025, with foot traffic increasing significantly compared to previous months and years. All types of malls experienced a rise in visits, indicating a possible uptick in holiday shopping enthusiasm. However, just because people are visiting malls doesn’t mean they are spending money. Bath & Body Works is shifting its stores away from malls to off-mall locations, part of a strategy that has been in place since late 2022. The company reported a mix of store closures and openings in its recent earnings report, with plans to focus on product innovation, brand revitalization, marketplace expansion, and operational efficiency moving forward. Despite challenges, Bath & Body Works remains popular among consumers, illustrating that malls can still thrive with the right approach.

Read more at Yahoo Finance: Struggling mall retailer closes stores, shares turnaround plan