SoFi’s digital banking services are popular among younger members, while Affirm’s “buy now, pay later” business is thriving in a challenging macro environment. SoFi offers a wide range of financial services and has seen significant growth in members and products. Affirm focuses on microloans for lower-income consumers and has impressive growth in active users and merchants.

SoFi’s digital strategy has driven rapid growth, with a quadrupling of members and products since 2021. Despite challenges like student loan suspensions and rising interest rates, it expects strong revenue and EBITDA growth from 2024 to 2027. Affirm’s BNPL platform has seen substantial growth in active consumers, merchants, and GMV from fiscal 2021 to 2025.

With an enterprise value of $32.5 billion, SoFi trades at 31 times this year’s adjusted EBITDA, while Affirm, with an enterprise value of $27.2 billion, trades at 24 times this year’s adjusted EBITDA. Despite both being strong growth stocks, Affirm’s focus, growth rates, resistance to macro headwinds, and lower valuations make it a more appealing investment choice currently.

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Read more at Nasdaq: Better Growth Stock: SoFi Technologies vs. Affirm