Public and private companies are increasingly adding Bitcoin and other cryptocurrencies to their balance sheets. Strategy, a software provider, is leading the way with its Bitcoin treasury model. The total Bitcoin holdings of public and private companies have surged by nearly 450% since January 2023.

Strategy, listed on NASDAQ as MSTR, boasts around 660,000 Bitcoin on its balance sheet as of December 12. The price of Bitcoin has skyrocketed by 19,300% since its inception, making it a lucrative long-term investment. Should investors consider Bitcoin treasury companies for additional exposure to the cryptocurrency market?

Strategy, with 3% of the world’s total Bitcoin supply on its balance sheet, offers investors amplified exposure to Bitcoin. While MSTR has delivered a total return of nearly 1,400% since August 2020, it is down 38% in 2025. Investors should be aware of the volatility associated with investing in Bitcoin and related companies.

Not all Bitcoin treasury companies are equal, with a mix of well-known firms like Tesla and Reddit favorites like MARA Holdings and Riot Platforms. Investors should focus on companies with strong growth prospects and fundamentals rather than solely those holding large amounts of cryptocurrency. The Motley Fool’s Stock Advisor team has identified 10 stocks for potential high returns.

Before investing in Bitcoin or related companies, consider the risks associated with volatility and market fluctuations. The Motley Fool Stock Advisor team has a track record of outperforming the S&P 500 and has identified 10 stocks with significant growth potential. Make informed investment decisions based on strong fundamentals and growth prospects rather than solely on exposure to cryptocurrencies.

Read more at Nasdaq: Bitcoin Treasuries Are Up 448% Over the Past 2 Years, but Are They a Smart Investment?