Henrique Braun is set to take over as the CEO of The Coca-Cola Company, succeeding James Quincey. The change is scheduled for March 31, with Quincey staying on as executive chairman. Braun, who joined Coke in 1996, will focus on global growth opportunities, consumer needs, and technology improvements.

Coca-Cola is facing challenges with soft drink demand, but global unit case volume rose 1% in the third quarter. The company is addressing lower soda sales by offering cheaper and smaller options, while premium brands like Smartwater and Fairlife perform well. Coca-Cola has outperformed Pepsi, particularly in the out-of-home business.

Coke’s stock has been performing well, with shares up nearly 13% this year. In extended trading, Coke’s stock remained stable while Pepsi’s shares have fallen. Coca-Cola’s market cap exceeds $300 billion, surpassing Pepsi’s market value of around $200 billion.

Read more at CNBC: Coca-Cola taps COO Henrique Braun to replace James Quincey as CEO in 2026