Walt Disney invests $1 billion in OpenAI, allowing the use of Star Wars, Pixar, and Marvel characters in Sora AI. This partnership signals Hollywood’s adoption of artificial intelligence, despite concerns about its impact on creative jobs. Fan-requested videos using Disney characters are set to debut in early 2026. OpenAI will create new products and experiences for Disney+ subscribers.

Creative Artists Agency criticized OpenAI technology, but Disney’s deal with the company will make user-generated videos available on Disney+. ChatGPT will be deployed for Disney employees, expanding the use of Disney intellectual property in image generation. This partnership marks a significant step in the entertainment industry’s embrace of AI technology.

Read more at Yahoo Finance: Disney to invest $1 billion in OpenAI, license characters for Sora AI tool