The European Commission accepted Meta Platforms’ offer to provide EU users with a choice for less personalized ads on Facebook and Instagram to comply with the Digital Markets Act. This marks the first time such an option is available on Meta’s platforms, with users in the EU gaining the choice in January 2026.

Meta’s new options will allow EU users to choose between sharing all their data for fully personalized ads or sharing less data for more limited personalized ads. This move comes after the Commission fined Meta 200 million euros in April 2025 for breaching the Digital Markets Act and issued a non-compliance decision related to user choice.

Following implementation, the Commission will gather feedback on the impact and uptake of this new ad model from Meta and other stakeholders. Effective user choice is a right under the DMA, and Meta’s actions aim to provide users in the EU with more control over their advertising experience.

Read more at Nasdaq: EU Acknowledges Meta’s Undertaking To Offer EU Users Ad Choice On Facebook, Instagram