Viasat, Inc. released a report showing that the demand for direct-to-device satellite connectivity could create new revenue opportunities for Mobile Network Operators (MNOs). The study surveyed over 12,000 mobile phone users across 12 markets and found that over 60% of consumers worldwide are willing to pay extra for satellite-enabled services on their smartphones. This presents significant revenue potential for telco providers, with consumers willing to spend 5-9% more on their current phone bill per month, depending on the market. Additionally, providers that do not offer satellite services risk losing market share, as nearly half of consumers would switch to a different operator for better coverage.

The report also highlighted a potential challenge for telcos in balancing consumer enthusiasm for satellite services with the reality of available features. In less developed markets, consumers show strong interest in high-data-rate applications like web browsing and video calls via satellite, while more developed economies focus on messaging and SOS services. This “marketing gap” could pose challenges for MNOs looking to capitalize on the demand for D2D services.

Viasat’s Vice President of Enterprise, Andy Kessler, emphasized the importance of addressing consumer frustration with mobile blackspots and the need for rapid action to leverage satellite services for revenue generation and customer loyalty. The report underscores the growing demand for D2D services and the potential for operators to differentiate based on reach, resilience, and customer trust.

Read more at GlobeNewswire: Half of Customers Say They Would Switch Telco Providers for